Moz Pro vs Semrush
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Moz Pro's cheapest paid plan is $79/mo, against $117.33/mo for Semrush.
| Moz Pro | Semrush | |
|---|---|---|
| Starting price | from $79/mo | Free plan · from $117.33/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Standard ($99/mo, $79/mo annual); Medium ($179/mo, $143/mo annual); Large ($299/mo, $239/mo annual) | Free ($0); SEO ($139/mo, $117.33/mo annual); Starter (SEO + AI Search) ($199/mo, $165.17/mo annual); Pro+ ($299/mo, $248.17/mo annual); Advanced ($549/mo, $455.67/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Keyword Explorer and Domain Overview; Rank tracking and site crawls; AI Visibility dashboards and prompt tracking; AI content briefs | Keyword research and competitor analysis; Position Tracking; Site Audit; AI visibility tracking and reports |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Moz Pro
- Free trial available
- Yearly billing saves 20%
- An entry plan at $49 a month for a single website
Trade-offs
- Standard allows only 3 tracked sites and 300 keywords
- Extra AI prompts cost $50 per 100 and extra dashboards $20 each
- Each plan includes few users, from 1 to 3
Semrush
- Free plan with no card needed
- Combines SEO tools with AI search visibility tracking
- Annual billing saves up to 17%
Trade-offs
- Paid plans start at $139 a month ($117.33 billed yearly)
- The free plan is limited to 1 demo project and 10 reports a day
- API access is on the Advanced plan only
- Extra users cost from $45 a month each