Metricool vs Sniffington
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Sniffington's cheapest paid plan is $15.83/mo, against $20/mo for Metricool.
| Metricool | Sniffington | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan · from $15.83/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom (Contact us) | Free ($0); Founder ($19/mo, $15.83/mo annual, $190/yr); Portfolio ($59/mo, $49.17/mo annual, $590/yr); Agency ($199/mo, $165.83/mo annual, $1,990/yr) |
| Fees and pricing notes | From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing | None stated |
| Best for | Not stated | Agencies |
| Key features | Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages | Ten platforms on every plan, with Facebook added on paid plans; AI relevance filter that rules out namesake posts and gives a reason for each; Scheduled scans, daily or every six hours depending on plan; Urgency scoring with email and Slack alerts |
| Checked on | 2026-10-03 | 2026-10-08 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Metricool
- Free plan for 1 brand with an AI assistant
- Price is set by the number of brands
- Annual billing saves up to 24%
Trade-offs
- The free plan allows 20 scheduled posts a month and 30 days of analytics
- LinkedIn and X connections need paid plans
- White label needs the Custom plan
Sniffington
- Free plan for one brand
- Every plan includes every feature; plans differ by brands, keywords and check frequency
- Yearly billing gives 2 months free
Trade-offs
- Free is limited to 1 brand, 5 keywords and 30 days of history
- Searches are metered, and Facebook searches are capped on paid plans
- It monitors mentions; it does not publish or manage social accounts