Metricool vs Sprout Social

Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

Metricool's cheapest paid plan is $20/mo, against $79/mo for Sprout Social.
Fees: Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us; Sprout Social Custom pricing.

	Metricool	Sprout Social
Starting price	Free plan · from $20/mo	from $79/mo
Free plan	Yes	Not stated by the vendor
Free trial	Not stated by the vendor	Yes
Plans	Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom ()	Essentials ($99/mo, $79/mo annual); Standard ($199/mo annual); Professional ($299/mo annual); Advanced ($399/mo annual); Enterprise ()
Fees	From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us	Custom pricing
Best for	Not stated	Not stated
Key features	Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages	Publishing and content planning; Consolidated inbox and collaboration; Keyword and location monitoring; Review management
Checked on	2026-10-03	2026-10-01

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Trade-offs

Trade-offs