Instapage vs Unbounce
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Unbounce's cheapest paid plan is $22/mo, against $79/mo for Instapage.
- Fees: Instapage Custom pricing; Unbounce states none.
| Instapage | Unbounce | |
|---|---|---|
| Starting price | from $79/mo | from $22/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Create ($79/mo); Optimize ($159/mo); Convert () | Starter ($29/mo, $22/mo annual); Build ($99/mo, $74/mo annual); Experiment ($149/mo, $112/mo annual); Optimize ($249/mo, $187/mo annual) |
| Fees | Custom pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration | Landing page builder with drag and drop; Lead gen forms; Unlimited A/B testing (Experiment and up); AI copywriting (Build and up) |
| Checked on | 2026-09-30 | 2026-09-30 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan
Unbounce
- 14-day free trial, no credit card needed
- Unlimited A/B testing from the Experiment plan
- Unlimited landing pages from the Build plan
Trade-offs
- No A/B testing below Experiment ($112/mo billed annually)
- Visitor limits rise by plan, starting very low on Starter
- The Starter plan allows only 5 landing pages