ClickFunnels vs Instapage
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Instapage's cheapest paid plan is $79/mo, against $81/mo for ClickFunnels.
- Fees: ClickFunnels $5,997 a year, annual only; Instapage Custom pricing.
| ClickFunnels | Instapage | |
|---|---|---|
| Starting price | from $81/mo | from $79/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Launch ($97/mo, $81/mo annual); Scale ($197/mo, $164/mo annual); Optimize ($297/mo, $248/mo annual); Dominate ($499.75/mo annual, $5997/yr) | Create ($79/mo); Optimize ($159/mo); Convert () |
| Fees | $5,997 a year, annual only | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Funnels and landing pages; Courses; Email sends and contact management; AI tools with word allowances | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration |
| Checked on | 2026-10-03 | 2026-09-30 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ClickFunnels
- Free trial on every self-serve plan
- Unlimited visitors on every plan
- Annual billing saves $194 to $594 a year
Trade-offs
- Launch covers 1 workspace, 2 team members and 10,000 contacts
- API access and the custom code editor need Scale at $197 a month
- The unlimited funnels benefit is labeled 'Limited Time'
- Dominate is $5,997 a year, annual only
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan