Google Analytics 4 alternatives
These tools do a similar job to Google Analytics 4. Prices, free plans and features below come from each vendor's own site.
| Google Analytics 4 | Fathom Analytics | Matomo | Plausible Analytics | Simple Analytics | |
|---|---|---|---|---|---|
| Starting price | Free plan | from $15/mo | from $26/mo | from $9/mo | Free plan · from $20/mo |
| Free plan | Yes | Not stated by the vendor | Not stated by the vendor | Not stated by the vendor | Yes |
| Free trial | Not stated by the vendor | Yes | Yes | Yes | Yes |
| Plans | Free ($0) | Up to 100,000 pageviews ($15/mo); Up to 200,000 pageviews ($25/mo); Up to 500,000 pageviews ($45/mo) | Cloud Business ($26/mo); Cloud Enterprise () | Starter ($9/mo); Growth ($14/mo); Business ($19/mo); Enterprise () | Free ($0); Self-serve ($20/mo); Enterprise () |
| Fees | Not stated | Not stated | Custom pricing | Custom pricing | Custom pricing |
| Best for | Not stated | Not stated | Not stated | Not stated | Not stated |
| Key features | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps | 50 sites included on every plan; No cookie banners required; Event and revenue tracking; UTM campaign tracking | Google Analytics data importer; GDPR Manager; API access; Funnels and users flow | Real-time dashboard; Goals, custom events and revenue tracking; Funnels and user journeys (Business); Search Console and AI-traffic reports | One-page dashboard with no configuration; No cookies, no consent banners, no personal data; EU-hosted and compliant by design; API and BI access (Enterprise) |
| Checked on | 2026-10-02 | 2026-10-02 | 2026-10-02 | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy.