Google Analytics 4 vs Plausible Analytics
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Google Analytics 4 states none; Plausible Analytics Custom pricing.
| Google Analytics 4 | Plausible Analytics | |
|---|---|---|
| Starting price | Free plan | from $9/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0) | Starter ($9/mo); Growth ($14/mo); Business ($19/mo); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps | Real-time dashboard; Goals, custom events and revenue tracking; Funnels and user journeys (Business); Search Console and AI-traffic reports |
| Checked on | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions
Plausible Analytics
- 30-day free trial, no credit card
- No cookies and no cookie banner needed
- Open source
- Yearly billing is 2 months free
Trade-offs
- No free plan after the trial
- Starter covers one site and 3 years of data
- Prices are for 10,000 monthly pageviews and rise with traffic