Google Analytics 4 vs Mixpanel
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Google Analytics 4 states none; Mixpanel Starts at $0, then prices by event volume; example $120 a month billed yearly, Custom quote.
| Google Analytics 4 | Mixpanel | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0) | Free ($0); Growth ($0); Enterprise () |
| Fees | Not stated | Starts at $0, then prices by event volume; example $120 a month billed yearly; Custom quote |
| Best for | Not stated | Not stated |
| Key features | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps | Funnels and retention analysis; Up to 1M events a month free; 10K session replays a month free; Experiments and feature flags |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions
Mixpanel
- Free forever plan with unlimited seats, no credit card
- A free first year on the Startup Plan for eligible early-stage companies
- Annual billing saves $480 a year in the page's example
Trade-offs
- Free is limited to 1M events a month and 10 active feature flags
- Growth pricing depends on event volume
- Enterprise is quoted