Funnel alternatives
These tools do a similar job to Funnel. Prices, free plans and features below come from each vendor's own site.
| Funnel | Amplitude | Attribution | Cometly | Dreamdata | Fathom Analytics | Google Analytics 4 | |
|---|---|---|---|---|---|---|---|
| Starting price | from $300/mo | Free plan | from $199/mo | Not verified yet | Free plan | from $15/mo | Free plan |
| Free plan | No | Yes | No | Not stated by the vendor | Yes | Not stated by the vendor | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor | Yes | Not stated by the vendor | Not stated by the vendor | Yes | Not stated by the vendor |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Free ($0); Plus ($0); Growth (); Enterprise () | Pro ($399/mo); Shopify ($199/mo); Custom () | Core (); Enterprise () | Free ($0); Advanced () | Up to 100,000 pageviews ($15/mo); Up to 200,000 pageviews ($25/mo); Up to 500,000 pageviews ($45/mo) | Free ($0) |
| Fees | Starts from, billed annually; Custom; talk to sales | Starts at $0, first 2M events a month free; credit card required; Custom, event based pricing | Starts at, up to 10,000 monthly tracked visitors; Starts at; separate Shopify plan; Contact us | Usage-based, quoted by pageviews; Talk to sales | Custom pricing; guided free trial available | Not stated | Not stated |
| Best for | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | Product analytics; Session replay (10K a month on Free); Experimentation, guides and surveys; AI agents and MCP | All 5 attribution models: first and last touch, linear, time decay, position-based; All ad connectors for every digital ad channel; Compare ROAS by model; HubSpot CRM lifecycle and deal-stage sync | Pixel and server-side tracking; Multi-touch attribution; Conversion API and audiences; Events and account journeys | B2B web analytics with cookie and cookie-less tracking; Engagement scoring and company identification; Audience builder and Slack or Teams notifications; Ad spend report and B2B benchmarks | 50 sites included on every plan; No cookie banners required; Event and revenue tracking; UTM campaign tracking | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps |
| Checked on | 2026-10-03 | 2026-10-03 | 2026-10-03 | 2026-10-03 | 2026-10-03 | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy.
Compare Funnel head to head
- Amplitude vs Funnel
- Attribution vs Funnel
- Dreamdata vs Funnel
- Fathom Analytics vs Funnel
- Funnel vs Matomo
- Funnel vs Mixpanel
- Funnel vs Northbeam
- Funnel vs Pirsch
- Funnel vs Plausible Analytics
- Funnel vs PostHog
- Funnel vs SegMetrics
- Funnel vs Simple Analytics
- Funnel vs Statsig
- Funnel vs Triple Whale
- Funnel vs Umami
- Funnel vs Wicked Reports
- Funnel vs Tracly
- Cometly vs Funnel
- Funnel vs HockeyStack
- Funnel vs Google Analytics 4