Attribution vs Funnel
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Attribution's cheapest paid plan is $199/mo, against $300/mo for Funnel.
- Fees: Attribution Starts at, up to 10,000 monthly tracked visitors, Starts at; separate Shopify plan, Contact us; Funnel Starts from, billed annually, Custom; talk to sales.
| Attribution | Funnel | |
|---|---|---|
| Starting price | from $199/mo | from $300/mo |
| Free plan | No | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Pro ($399/mo); Shopify ($199/mo); Custom () | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () |
| Fees | Starts at, up to 10,000 monthly tracked visitors; Starts at; separate Shopify plan; Contact us | Starts from, billed annually; Custom; talk to sales |
| Best for | Not stated | Not stated |
| Key features | All 5 attribution models: first and last touch, linear, time decay, position-based; All ad connectors for every digital ad channel; Compare ROAS by model; HubSpot CRM lifecycle and deal-stage sync | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Attribution
- 14-day free trial of Pro
- Yearly billing saves 16%
- A dedicated Shopify plan from $199 a month
Trade-offs
- Pro is limited to 10,000 monthly tracked website visitors
- Warehouse tooling and offline tracking need the Custom plan
- Pro starts at $399 a month billed monthly
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom