Foreplay alternatives
These tools do a similar job to Foreplay. Prices, free plans and features below come from each vendor's own site.
| Foreplay | AdEspresso | AdRoll | AdStellar | Adzooma | Bïrch (Revealbot) | Madgicx | |
|---|---|---|---|---|---|---|---|
| Starting price | from $49/mo | from $49/mo | Not verified yet | from $100/mo | Free plan · from $69/mo | from $45/mo | from $32/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor | No | Not stated by the vendor | Yes | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes | Not stated by the vendor | Not stated by the vendor | Not stated by the vendor | Yes | Yes |
| Plans | Basic ($59/mo, $49/mo annual); Workflow ($175/mo, $149/mo annual); Agency ($459/mo, $389/mo annual) | Starter ($49/mo); Plus ($99/mo); Enterprise ($259/mo) | Self-service Ads (); Managed Services Ads (); Advanced Package () | Team ($100/mo) | Free ($0); Silver ($69/mo); Gold ($179/mo) | Essential ($49/mo, $45/mo annual, $540/yr); Pro ($99/mo, $91/mo annual, $1090/yr); Enterprise () | Pro Complete with AI ($45/mo, $32/mo annual) |
| Fees | Not stated | Not stated | Pay-as-you-go advertising; no prices published; Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales; Contact sales; one-year commitment | Not stated | Not stated | Custom pricing | Not stated |
| Best for | Agencies | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated |
| Key features | Swipe file for saving ads; Discovery across 200M+ ads; Briefs; Chrome extension and mobile app | Facebook and Instagram campaign creation; Inspector breakdown and split testing analysis; Automatic optimization and customized performance triggers; Tag-based and schedulable reporting | Retargeting and brand awareness campaigns; Display, native, video, connected TV and in-app ads; Social ads add-on: Facebook, Instagram, TikTok and Pinterest; Audiences from website, app, ecommerce and contact list segments | AI image, video and UGC ad creation; Ad clone and competitor clone; AI insights on which creatives, audiences and copy drive ROAS; AI campaign builder that launches to Meta | PPC performance reports (monthly, weekly or daily by plan); Opportunity analysis with optimization suggestions; SEO and web metrics reports; Alerts by email and Slack, with custom alerts on paid plans | Automated rules and strategies; Reports and an activity page; Explorer, Launcher and Stage; Custom and lookalike audience builder | Ad automation, targeting, analytics and ad management in one plan; AI Ads generator, Ad Analyzer and Ads Launcher; Ad fatigue detection and creative refresh agent; One-Click Report across ad accounts |
| Checked on | 2026-10-04 | 2026-10-03 | 2026-10-03 | 2026-10-03 | 2026-10-03 | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy.