Upbase alternatives
These tools do a similar job to Upbase. Prices, free plans and features below come from each vendor's own site.
| Upbase | AccuRanker | AdEspresso | AdMetricKit | AdRoll | Ads Lighthouse | AdStellar | |
|---|---|---|---|---|---|---|---|
| Starting price | Free plan · from $29/mo | from $224/mo | from $49/mo | Free plan | Pay-as-you-go advertising | from $49/mo | from $100/mo |
| Free plan | Yes | No | Not stated by the vendor | Yes | No | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor | Yes | Not stated by the vendor | Not stated by the vendor | Yes | Not stated by the vendor |
| Plans | Starter ($0); Pro ($29/mo); Max ($99/mo) | Professional ($224/mo); Expert ($764/mo); Enterprise (Contact sales; for over 25,000 keywords) | Starter ($49/mo); Plus ($99/mo); Enterprise ($259/mo) | Free tools ($0) | Self-service Ads (Pay-as-you-go advertising; no prices published); Managed Services Ads (Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales); Advanced Package (Contact sales; one-year commitment) | Starter ($49/mo); Growth ($99/mo); Scale ($299/mo); Business ($599/mo); Enterprise (Custom; allowances agreed with you) | Team ($100/mo) |
| Fees and pricing notes | None stated | At 2,000 keywords; price rises with keywords; At 10,000 keywords; price rises with keywords | None stated | None stated | Pay-as-you-go advertising; no prices published; Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales | None stated | None stated |
| Best for | Small business | Not stated | Not stated | Agencies | Not stated | Agencies | Not stated |
| Key features | A directory of products with company profiles and recent activity; Tracks competitors' ads, content, launches, SEO, social activity and community traction on a GTM timeline; Advanced AI search and category-wide research (Pro and Max); Tracking of 25 companies (Pro) or 100 (Max), with exportable reports | Daily keyword rank updates; Keyword research and search intent; Tagging and advanced filtering; Google Search Console and Analytics integrations | Facebook and Instagram campaign creation; Inspector breakdown and split testing analysis; Automatic optimization and customized performance triggers; Tag-based and schedulable reporting | Campaign Funnel Forecaster; ROAS and break-even ROAS calculators; CPC, CPM, CPA and CPL calculators; CTR, CAC and conversion rate calculators | Retargeting and brand awareness campaigns; Display, native, video, connected TV and in-app ads; Social ads add-on: Facebook, Instagram, TikTok and Pinterest; Audiences from website, app, ecommerce and contact list segments | Monitors paid text ads on Google and Bing for your brand terms, across 213 countries on desktop and mobile; Saves each ad with its search term, location, device, advertiser and destination domain; Ranks advertisers by observed visibility, with flags for affiliate markers, brand mentions, coupon sites and lookalike domains; Finds your affiliate IDs in ad destination URLs and tracks cases by status | AI image, video and UGC ad creation; Ad clone and competitor clone; AI insights on which creatives, audiences and copy drive ROAS; AI campaign builder that launches to Meta |
| Checked on | 2026-10-19 | 2026-10-04 | 2026-10-03 | 2026-10-07 | 2026-10-03 | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy.