Ahrefs vs Upbase
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Ahrefs | Upbase | |
|---|---|---|
| Starting price | Free plan · from $29/mo | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($29/mo); Lite ($129/mo); Standard ($249/mo); Advanced ($449/mo); Enterprise ($1,499/mo) | Starter ($0); Pro ($29/mo); Max ($99/mo) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Small business |
| Key features | Site Explorer and Keywords Explorer; Rank Tracker and Site Audit; Tracked AI prompts and Brand Radar; API and MCP access on every plan | A directory of products with company profiles and recent activity; Tracks competitors' ads, content, launches, SEO, social activity and community traction on a GTM timeline; Advanced AI search and category-wide research (Pro and Max); Tracking of 25 companies (Pro) or 100 (Max), with exportable reports |
| Checked on | 2026-10-01 | 2026-10-19 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Ahrefs
- API and MCP access on every paid plan
- A free plan and a $29 Starter plan for light use
- Historical data from 6 months (Lite) up to 5 years (Advanced)
Trade-offs
- Lite starts at $129 a month
- Each plan includes 1 user; extra users cost $40 to $80 a month
- Annual billing, which saves up to 17%, was not priced on the page
Upbase
- Free plan to browse the directory and profiles
- Two paid plans with a clear monthly credit allowance
- Shows recent creative ads and growth signals in one place
Trade-offs
- The free plan has no credits and shows only the last 30 days of activity
- Research is limited by credits: 10,000 a month on Pro and 25,000 on Max
- The page does not state refunds, annual prices or what each credit buys