Mida vs Omniconvert Explore
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Mida | Omniconvert Explore | |
|---|---|---|
| Starting price | Free plan · from $299/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Sandbox ($0); Growth ($299/mo annual); Enterprise (Quote) | Free ($0); Paid tiers (From 100,000 tested users a month; no prices shown, book a call) |
| Fees and pricing notes | Billed annually, at 100,000 monthly tested users | From 100,000 tested users a month; no prices shown, book a call |
| Best for | Not stated | Ecommerce |
| Key features | A/B testing and split URL testing; AI generative experimentation (MidaGX); Unlimited variants, tests and goals on Growth; Advanced targeting rules and post-segmentation filtering | A/B and split tests, with unlimited A/B/n tests and goals; Overlays, on-site surveys and personalization; Bayesian or frequentist statistics engine; Free plan includes the full platform |
| Checked on | 2026-10-03 | 2026-10-10 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Mida
- Free Sandbox plan with 100,000 monthly tested users
- 15-day free trial of Growth
- Pricing is by tested users, not by number of tests
Trade-offs
- Sandbox is limited to 2 variants, tests and goals and 60 days of data
- Growth is $299 a month billed annually
- Enterprise is quoted
Omniconvert Explore
- Free plan covers 50,000 tested users a month with no credit card
- Unlimited tests and goals
- Built around ecommerce and D2C stores
Trade-offs
- Paid tiers show no prices on the page, only a volume slider and a booking option
- Running tests pause when you pass your tested-user quota
- The company sells other products (Reveal, Nexus, Pulse) separately, which this listing does not cover