MailPoet alternatives
These tools do a similar job to MailPoet. Prices, free plans and features below come from each vendor's own site.
| MailPoet | beehiiv | Buttondown | EmailOctopus | Ghost | Kit | MailerLite | |
|---|---|---|---|---|---|---|---|
| Starting price | Free plan · from $8/mo | Free plan · from $49/mo | Free plan | Free plan · from $9/mo | from $15/mo | Free plan · from $33/mo | Free plan · from $10.80/mo |
| Free plan | Yes | Yes | Yes | Yes | Not stated by the vendor | Yes | Yes |
| Free trial | Not stated by the vendor | Yes | Not stated by the vendor | No | Yes | Yes | Yes |
| Plans | Starter ($0); Creator ($8/mo); Business ($10/mo); Agency ($30/mo) | Free ($0); Lite ($49/mo annual); Pro ($95/mo annual); Enterprise () | Free ($0); Paid () | Starter ($0); Pro ($9/mo annual) | Starter ($15/mo annual); Publisher ($29/mo annual); Business ($199/mo annual); Custom () | Free ($0); Creator ($33/mo annual, $390/yr); Pro ($66/mo annual, $790/yr) | Free ($0); Comfort ($12/mo, $10.80/mo annual, $129.60/yr); Power ($25/mo, $22.50/mo annual, $270/yr); Enterprise () |
| Fees | For 500 subscribers; you manage your own email sending; For 500 subscribers; For 500 subscribers per site | Custom pricing | Priced by active subscribers (slider on the page) | Billed yearly; price rises with subscribers | Custom pricing | Not stated | Custom pricing |
| Best for | Not stated | Creators | Not stated | Not stated | Creators | Creators | Creators, Small business |
| Key features | Newsletters sent from your WordPress dashboard; Subscription forms; Email and ecommerce marketing for WooCommerce; Basic marketing automation (Starter), targeted automation (Business) | Newsletter, website, podcast, community and digital products on every plan; Unlimited email sends; Landing pages and email templates; API and integrations | Rich text or markdown editor; Send from a custom domain; Hosted newsletter archives; Tagging and segmentation (add-on) | Drag-and-drop editor or your own HTML; 100+ mobile-friendly templates; Merge-tag personalisation; Automations | Your own website and email newsletter; Free custom domain; Unlimited email sends and managed deliverability; Paid subscriptions, tips and premium tiers (Publisher and up) | Unlimited landing pages, forms and email broadcasts; Audience tagging and segmentation; Sell digital products and subscriptions; Visual automations and email sequences (Creator and up) | Email campaigns and automations; Drag and drop editor; Websites and landing pages; Signup forms |
| Checked on | 2026-10-03 | 2026-10-02 | 2026-10-02 | 2026-10-03 | 2026-10-02 | 2026-10-02 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy.