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LaunchDarkly alternatives

These tools do a similar job to LaunchDarkly. Prices, free plans and features below come from each vendor's own site.

 LaunchDarklyConvert ExperiencesCrazy EggGrowthBookIntelligemsMidaOptimizely
Starting priceFree planfrom $299/mofrom $29/moFree plan · from $40/mofrom $69/moFree plan · from $299/moNot verified yet
Free planYesNot stated by the vendorNot stated by the vendorYesNot stated by the vendorYesNot stated by the vendor
Free trialYesYesYesNot stated by the vendorYesYesNot stated by the vendor
PlansDeveloper ($0); Foundation ()Growth ($399/mo, $299/mo annual, $3588/yr); Pro ($599/mo, $420/mo annual, $5040/yr); Enterprise ()Starter ($29/mo annual); Plus ($99/mo annual); Pro ($249/mo annual); Enterprise ($599/mo annual)Starter ($0); Pro ($40/mo); Enterprise ()Build Your Own ($69/mo); Unlimited ($1279/mo annual)Sandbox ($0); Growth ($299/mo annual); Enterprise ()Agentic Experimentation ()
FeesPay as you go, billed yearly: $10 per service connection and $8.33 per 1,000 client-side MAU a monthPrice on request, annual onlyNot statedPer seat per month; Custom pricing; contact salesNot statedBilled annually, at 100,000 monthly tested users; QuoteCustom, request a demo
Best forNot statedAgenciesNot statedNot statedEcommerce, AgenciesNot statedNot stated
Key featuresUnlimited feature flags across 30 SDKs; A/B tests and experiments; Session replays and error monitoring; AI configuration, evaluation and rolloutA/B testing and split URL testing; Advanced targeting and goals, including behavioral targeting; Heatmaps (Convert Signals); QA wizard and sample ratio mismatch checkHeatmaps and session recordings; Unlimited web analytics, conversion tracking and funnel reports; Unlimited surveys and responses; AI analysis for heatmaps and recordingsUnlimited experiments (A/B tests) and feature flags; Bring your own warehouse or a managed warehouse; Bayesian and frequentist statistics; AI Visual Editor and split URL tests (Pro)Landing page, merchandising and content tests; Product pricing and shipping rate tests; Checkout and post-purchase testing; Multi-variant testing of up to 5 groupsA/B testing and split URL testing; AI generative experimentation (MidaGX); Unlimited variants, tests and goals on Growth; Advanced targeting rules and post-segmentation filteringA/B, multi-page, feature and server-side testing; Proprietary Stats Engine; Real-time personalization and audience targeting; Warehouse-native analytics
Checked on2026-10-052026-10-012026-10-022026-10-032026-10-052026-10-032026-10-01

Prices change; confirm on the vendor's site before you buy.

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