UTM.io vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTM.io's cheapest paid plan is $19/mo, against $29/mo for UTMStandard.
- Fees: UTM.io Custom pricing; contact sales; UTMStandard states none.
| UTM.io | UTMStandard | |
|---|---|---|
| Starting price | Free plan · from $19/mo | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Plans | Starter ($0); Plus ($19/mo); Professional ($69/mo); Business ($159/mo); Enterprise () | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | Custom pricing; contact sales | Not stated |
| Best for | Not stated | Not stated |
| Key features | UTM link builder and Chrome extension; UTM templates and rules; UTM.guru link shortener with click tracking; Dynamic QR codes | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-10-03 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
UTM.io
- Free forever plan with unlimited users and clicks
- 14-day trial of enterprise features on paid plans
- Unlimited users on every plan
Trade-offs
- The free plan allows 25 new links a month and 3 templates
- API access starts at the $69 Professional plan
- Single sign-on is a $2,000 a year add-on on Business and Enterprise
- Prices are charged per site
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown