Klaviyo vs Sendy
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Klaviyo states none; Sendy $69 one-time payment, plus Amazon SES sending costs.
| Klaviyo | Sendy | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Not verified yet |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Email ($20/mo); Marketing ($90/mo) | Self-hosted licence () |
| Fees | Not stated | $69 one-time payment, plus Amazon SES sending costs |
| Best for | Ecommerce | Agencies |
| Key features | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments | Drag and drop, WYSIWYG and HTML editors; Live campaign reports; AI assistant for newsletters and subject lines; List segmentation |
| Checked on | 2026-10-01 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan
Sendy
- $69 one-time with no monthly subscription
- Sending through Amazon SES costs about $1.60 per 10,000 emails
- White label accounts with sending limits per client
Trade-offs
- You host and maintain it yourself
- You need your own Amazon SES account
- No free plan or trial was listed