Customer.io vs EngageBay
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- EngageBay's cheapest paid plan is $12.74/mo, against $100/mo for Customer.io.
- EngageBay has a free plan; Customer.io does not.
- Fees: Customer.io Starts at, for 5k profiles, Starts at, billed yearly, Custom; talk to sales; EngageBay Per user per month, as displayed.
| Customer.io | EngageBay | |
|---|---|---|
| Starting price | from $100/mo | Free plan · from $12.74/mo |
| Free plan | No | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Essentials ($100/mo); Premium ($1000/mo annual); Enterprise () | Free ($0); Basic ($12.74/mo); Growth ($55.24/mo); Pro ($101.99/mo) |
| Fees | Starts at, for 5k profiles; Starts at, billed yearly; Custom; talk to sales | Per user per month, as displayed |
| Best for | Not stated | Small business |
| Key features | Visual workflow builder; AI Agent with core execution skills; 1 million emails a month on Essentials; Object types (2 on Essentials, 10 on Premium) | CRM, email marketing, landing pages, live chat and helpdesk; Autoresponders, broadcasts and sequences; Lead scoring and SMS marketing (Basic); Marketing automation, A/B testing and custom domain (Growth) |
| Checked on | 2026-10-03 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Customer.io
- Essentials is billed monthly from $100
- A full year of Customer.io free for early-stage startups under $10M raised
- Priced by profiles, with custom volume pricing on higher plans
Trade-offs
- Premium starts at $1,000 a month billed yearly
- Essentials covers 5k profiles and email and community support
- Enterprise is quoted
EngageBay
- Free plan with 250 contacts
- Completely free migration service
- Rated #1 CRM for small business on Capterra, according to the page
Trade-offs
- Free is limited to 250 contacts
- Marketing automation needs Growth at $55.24 per user a month
- Pro covers 10,000 contacts; more needs a call