CampaignTrackly vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- CampaignTrackly's cheapest paid plan is $15/mo, against $29/mo for UTMStandard.
- UTMStandard has a free plan; CampaignTrackly does not.
- Fees: CampaignTrackly Per user per month, charged yearly, Per user per month, charged annually, Starts at $21 per user per month, charged annually; volume discounts; UTMStandard states none.
| CampaignTrackly | UTMStandard | |
|---|---|---|
| Starting price | from $15/mo | Free plan · from $29/mo |
| Free plan | No | Yes |
| Free trial | Yes | Yes |
| Plans | URL Builder Pro ($15/mo annual); URL Builder + Excel Add-In ($17.99/mo annual); URL Builder Enterprise ($21/mo annual) | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | Per user per month, charged yearly; Per user per month, charged annually; Starts at $21 per user per month, charged annually; volume discounts | Not stated |
| Best for | Not stated | Not stated |
| Key features | Campaign URL and UTM builder; Enforced naming conventions, required fields and custom taxonomies; Browser extensions and GA4 reports; QR codes and URL shortener | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-10-03 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
CampaignTrackly
- Priced per user, from $15 a month billed yearly
- Unlimited UTM tags and metadata on every plan
- Free GA4 integrity audit with no credit card
Trade-offs
- There is no free plan
- Per-user pricing grows with team size
- The Excel add-in and API key need the $17.99 plan
- A separate integration layer is $350 a month on Enterprise
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown