Bitly vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Bitly's cheapest paid plan is $10/mo, against $29/mo for UTMStandard.
| Bitly | UTMStandard | |
|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-09-30 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown