Buttondown vs Kit
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Buttondown Priced by active subscribers (slider on the page); Kit states none.
| Buttondown | Kit | |
|---|---|---|
| Starting price | Free plan | Free plan · from $33/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Paid () | Free ($0); Creator ($33/mo annual, $390/yr); Pro ($66/mo annual, $790/yr) |
| Fees | Priced by active subscribers (slider on the page) | Not stated |
| Best for | Not stated | Not stated |
| Key features | Rich text or markdown editor; Send from a custom domain; Hosted newsletter archives; Tagging and segmentation (add-on) | Unlimited landing pages, forms and email broadcasts; Audience tagging and segmentation; Sell digital products and subscriptions; Visual automations and email sequences (Creator and up) |
| Checked on | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Buttondown
- Free for the first 100 subscribers
- Charged by active subscribers, not total contacts
- Features are sold as add-ons, so you pay only for what you use
- 50% non-profit discount
Trade-offs
- Most features beyond the editor are paid add-ons
- Automations, multiple newsletters and custom-domain archives cost $29 a month each
- Prices assume at most one email a day to your whole list
Kit
- Free for up to 10,000 subscribers
- 14-day free trial with no card
- Free migrations
- Unlimited users on Pro
Trade-offs
- Visual automations need Creator ($33 a month billed yearly)
- Prices are for 1,000 subscribers and rise with list size
- Kit branding stays until Creator