AdRoll vs Toolicly
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Toolicly has a free plan; AdRoll does not.
- Fees: AdRoll Pay-as-you-go advertising; no prices published, Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales, Contact sales; one-year commitment; Toolicly states none.
| AdRoll | Toolicly | |
|---|---|---|
| Starting price | Not verified yet | Free plan · from $9/mo |
| Free plan | No | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Self-service Ads (); Managed Services Ads (); Advanced Package () | Free ($0); Pro ($9/mo) |
| Fees | Pay-as-you-go advertising; no prices published; Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales; Contact sales; one-year commitment | Not stated |
| Best for | Not stated | Not stated |
| Key features | Retargeting and brand awareness campaigns; Display, native, video, connected TV and in-app ads; Social ads add-on: Facebook, Instagram, TikTok and Pinterest; Audiences from website, app, ecommerce and contact list segments | 149+ built-in generators, no prompt writing; Content Writing (17), Social Media (14), Email Marketing (24), Ads & Copy (46), Analytics (21), Creative Strategy (18), Lifestyle (9); Includes calculators such as ROI, CAC, conversion rate, and CTR; Commercial use allowed |
| Checked on | 2026-10-03 | 2026-09-28 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdRoll
- Self-service is pay-as-you-go advertising
- Managed services and creative services are available
- Shopify, WooCommerce, Wix and BigCommerce store integrations
Trade-offs
- No prices are published on the pricing page
- Social ads and cross-channel attribution are add-ons
- The Advanced Package needs a one-year commitment
Toolicly
- 300 free credits to start, plus daily reward credits
- Commercial use allowed
- Pick a generator and fill in fields, no prompt writing
Trade-offs
- Unlimited use needs the $9/mo Pro plan
- A set of generators and calculators, not a full marketing platform