UTManager vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTManager's cheapest paid plan is $8.25/mo, against $29/mo for UTMStandard.
- UTMStandard has a free plan; UTManager does not.
- Fees: UTManager $500 one-time; UTMStandard states none.
| UTManager | UTMStandard | |
|---|---|---|
| Starting price | from $8.25/mo | Free plan · from $29/mo |
| Free plan | No | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Subscription ($8.25/mo annual, $99/yr); Lifetime () | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | $500 one-time | Not stated |
| Best for | Agencies | Not stated |
| Key features | UTM link builder with templates; Bulk link builder; Team governance and approved values for source, medium, content and term; Requires every link to belong to a campaign | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-10-03 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
UTManager
- One flat price with unlimited links, teams, members and QR codes
- A one-time lifetime option
- Governance rules keep naming consistent
Trade-offs
- No free plan or free trial is listed
- The lifetime option covers current core features; future premium modules may cost extra
- No click tracking or short links are listed
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown