UTM.io vs UTMTool
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTMTool's cheapest paid plan is $15.83/mo, against $19/mo for UTM.io.
- Fees: UTM.io Custom pricing; contact sales; UTMTool states none.
| UTM.io | UTMTool | |
|---|---|---|
| Starting price | Free plan · from $19/mo | Free plan · from $15.83/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($0); Plus ($19/mo); Professional ($69/mo); Business ($159/mo); Enterprise () | Free ($0); Solo ($19/mo, $15.83/mo annual, $190/yr); Team ($49/mo, $40.83/mo annual, $490/yr); Agency ($99/mo, $82.50/mo annual, $990/yr) |
| Fees | Custom pricing; contact sales | Not stated |
| Best for | Not stated | Agencies |
| Key features | UTM link builder and Chrome extension; UTM templates and rules; UTM.guru link shortener with click tracking; Dynamic QR codes | UTM link builder; Saved links and a searchable link library; Saved sources, mediums and campaigns; Templates (paid plans) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
UTM.io
- Free forever plan with unlimited users and clicks
- 14-day trial of enterprise features on paid plans
- Unlimited users on every plan
Trade-offs
- The free plan allows 25 new links a month and 3 templates
- API access starts at the $69 Professional plan
- Single sign-on is a $2,000 a year add-on on Business and Enterprise
- Prices are charged per site
UTMTool
- Free forever plan with no card required
- Unlimited UTM links on every paid plan
- Yearly billing is about two months free
Trade-offs
- The free plan allows 25 new UTM links a month and one project
- Short links use the 2link.in domain on every plan
- Templates and click stats are paid only