Triple Whale vs Voluum
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Triple Whale Book a walkthrough, Contact sales; Voluum states none.
| Triple Whale | Voluum | |
|---|---|---|
| Starting price | Free plan | from $119/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Foundation (); Automate (); Enterprise () | Profit ($119/mo annual); Scale ($299/mo annual); Start-up ($539/mo annual); Agency ($799/mo annual); Enterprise ($1599/mo annual) |
| Fees | Book a walkthrough; Contact sales | Not stated |
| Best for | Ecommerce | Agencies |
| Key features | Paid, owned, subscription and organic data in one view; Triple Pixel cross-device, cross-platform tracking; First and last click attribution (Free); Multi-touch attribution, no-code dashboards and SQL editor (Foundation and up) | Campaign tracking with active campaign limits by plan; Traffic distribution AI and rule-based distribution; Anti-fraud kit; Custom and dedicated domains |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Triple Whale
- A free plan with real-time data and the Triple Pixel
- Moby AI included from the free plan
- Multi-touch attribution from Foundation
- Enterprise adds incrementality and marketing mix modeling
Trade-offs
- Foundation, Automate and Enterprise have no published prices (book a walkthrough)
- Focused on ecommerce brands
- Multi-touch attribution is not on the free plan
Voluum
- 14-day platform preview on every plan
- Profit covers 1,000,000 events a month
- Agency and up include SLAs and workspaces
Trade-offs
- Profit starts at $119 a month, billed annually
- Event limits drive the plan you need
- Prices shown are billed annually