ToolMint UTM Builder vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| ToolMint UTM Builder | UTMStandard | |
|---|---|---|
| Starting price | Free plan | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free tool ($0) | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Source, medium and campaign (required), plus optional term and content; Import tags from a link that already has UTM parameters; Labels trimmed, lowercased and cleaned to hyphens; Presets for Twitter/X, LinkedIn, newsletter, Google Ads, Facebook Ads and affiliate | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-10-09 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ToolMint UTM Builder
- Free with no signup
- Imports and cleans up existing UTM tags
- Restored links keep other query parameters and fragments
Trade-offs
- Saved campaigns live only in your browser (up to 12) and are not shared with a team
- Does not install analytics or check that visits are recorded
- Very long links can be valid but fail to produce a QR code
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown