Supermetrics vs Triple Whale
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Supermetrics states none; Triple Whale Book a walkthrough, Contact sales.
| Supermetrics | Triple Whale | |
|---|---|---|
| Starting price | from $44/mo | Free plan |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($55/mo, $44/mo annual); Growth ($222/mo, $177/mo annual) | Free ($0); Foundation (); Automate (); Enterprise () |
| Fees | Not stated | Book a walkthrough; Contact sales |
| Best for | Not stated | Ecommerce |
| Key features | Core destinations: Looker Studio, Google Sheets, Excel and Power BI; Data sources of your choice; Supermetrics Studio AI credits; Reporting templates | Paid, owned, subscription and organic data in one view; Triple Pixel cross-device, cross-platform tracking; First and last click attribution (Free); Multi-touch attribution, no-code dashboards and SQL editor (Foundation and up) |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Supermetrics
- 14-day trial with no credit card
- Yearly billing saves 20%
- Reporting templates included
Trade-offs
- Starter covers only 3 data sources and 1 user
- Growth is $177 a month billed yearly
- Enterprise is by quote
Triple Whale
- A free plan with real-time data and the Triple Pixel
- Moby AI included from the free plan
- Multi-touch attribution from Foundation
- Enterprise adds incrementality and marketing mix modeling
Trade-offs
- Foundation, Automate and Enterprise have no published prices (book a walkthrough)
- Focused on ecommerce brands
- Multi-touch attribution is not on the free plan