Statcounter vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Statcounter's cheapest paid plan is $9/mo, against $20/mo for Umami.
- Fees: Statcounter states none; Umami Custom pricing.
| Statcounter | Umami | |
|---|---|---|
| Starting price | Free plan · from $9/mo | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Plans | Basic ($0); Premium ($9/mo, $97/yr); Premium Plus ($19/mo, $205/yr) | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Traffic trend charts and an analytics dashboard; Real-time visitor feeds; Landing page analysis and conversion tracking (Premium); Paid traffic analysis and API access (Premium) | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Statcounter
- Free plan with 5,000 sessions a month
- 30-day trial of the paid features with no credit card
- Yearly billing is 10% cheaper
Trade-offs
- Free keeps data for only 14 days
- Heatmaps and UTM tracking need Premium Plus
- Prices rise with traffic, up to $499 a month
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month