Short.io vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Short.io Price not captured; free trial; UTMStandard states none.
| Short.io | UTMStandard | |
|---|---|---|
| Starting price | Free plan | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Plans | Free ($0); Hobby (); Pro (); Team (); Enterprise () | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | Price not captured; free trial | Not stated |
| Best for | Not stated | Not stated |
| Key features | Custom branded domains (5 on Free up to unlimited); Branded links total: 1,000 on Free, unlimited on Pro and up; Link automation; Tracked clicks (50,000 a month on Free) | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-10-03 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Short.io
- Free plan with 5 custom domains and 50,000 tracked clicks a month
- Free trial on every paid plan
- AI usage included on every plan
Trade-offs
- Free has 1 user, 1,000 branded links and 10 MB of storage
- Password protection and link cloaking need Pro
- SSO and a dedicated IP need Enterprise
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown