Rebrandly vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Rebrandly's cheapest paid plan is $8/mo, against $29/mo for UTMStandard.
| Rebrandly | UTMStandard | |
|---|---|---|
| Starting price | Free plan · from $8/mo | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Essentials ($11/mo, $8/mo annual); Professional ($32/mo, $22/mo annual); Growth ($99/mo, $69/mo annual) | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Branded short links on your own domain; QR codes; Click tracking; API access on every plan | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-09-30 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Rebrandly
- A custom domain on every plan, including Free
- Lowest paid plan is $8/mo billed annually
- Clear link and tracked-click limits on each plan
Trade-offs
- The free plan tracks only 100 clicks a month
- No team members below the Professional plan
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown