Prefer vs Yoast SEO
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Yoast SEO's cheapest paid plan is $9.90/mo, against $21/mo for Prefer.
- Fees: Prefer Custom pricing; Yoast SEO states none.
| Prefer | Yoast SEO | |
|---|---|---|
| Starting price | from $21/mo | Free plan · from $9.90/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($24/mo, $21/mo annual); Growth ($129/mo, $112.25/mo annual); Scale ($399/mo, $347/mo annual); Enterprise () | Free ($0); Yoast SEO Premium ($9.90/mo annual, $118.80/yr); Yoast WooCommerce SEO ($14.90/mo annual, $178.80/yr) |
| Fees | Custom pricing | Not stated |
| Best for | Small business, Agencies | Not stated |
| Key features | Track prompts across 5 AI engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity); AI visibility scoring and ranking; Competitor share of voice analysis; Citation tracking and source insights | Real-time SEO content analysis in the WordPress editor; AI features for titles and meta descriptions (Premium); Redirect manager (Premium); Internal linking suggestions (Premium) |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Prefer
- 7-day free trial on every paid plan, no card required
- All 5 AI engines on every plan; plans differ only by volume
- Includes drafted articles (15 a month on Starter)
- Annual billing saves up to 13%
Trade-offs
- No free plan
- Starter has 30 tracked prompts, 3 competitors and 1 seat, with email support only
- The prioritized action engine starts at Growth ($129 a month)
Yoast SEO
- Free version available
- Premium is $118.80 a year
- Former add-ons are included in Premium
Trade-offs
- WordPress only
- Prices are yearly, with no monthly option shown
- The page does not state site limits