Prefer vs SpyFu
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Prefer's cheapest paid plan is $21/mo, against $39/mo for SpyFu.
- Fees: Prefer Custom pricing; SpyFu $59 for the first month; $30 per additional user.
| Prefer | SpyFu | |
|---|---|---|
| Starting price | from $21/mo | from $39/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($24/mo, $21/mo annual); Growth ($129/mo, $112.25/mo annual); Scale ($399/mo, $347/mo annual); Enterprise () | Basic ($39/mo); Pro + AI ($119/mo); Team / Agency ($249/mo) |
| Fees | Custom pricing | $59 for the first month; $30 per additional user |
| Best for | Small business, Agencies | Not stated |
| Key features | Track prompts across 5 AI engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity); AI visibility scoring and ranking; Competitor share of voice analysis; Citation tracking and source insights | Competitor keyword and ad research with 10+ years of historical data; Site audit with AI fixes; Weekly tracked keyword rankings; Automated and white-labeled reporting |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Prefer
- 7-day free trial on every paid plan, no card required
- All 5 AI engines on every plan; plans differ only by volume
- Includes drafted articles (15 a month on Starter)
- Annual billing saves up to 13%
Trade-offs
- No free plan
- Starter has 30 tracked prompts, 3 competitors and 1 seat, with email support only
- The prioritized action engine starts at Growth ($129 a month)
SpyFu
- Unlimited search results and data exports on Pro + AI and Team
- Annual billing gives 3 months free (25% savings)
- 10+ years of historical data on every plan
Trade-offs
- Basic limits search results and exports to 10k rows and 1 user
- Pro + AI is $59 for the first month, then $119 a month
- Extra users are $30 each on Pro + AI