Optimizely vs Shoplift
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Optimizely Custom, request a demo; Shoplift states none.
| Optimizely | Shoplift | |
|---|---|---|
| Starting price | Not verified yet | from $74/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Agentic Experimentation () | Core ($99/mo, $74/mo annual); Advanced ($299/mo, $299/mo annual); Pro ($699/mo annual) |
| Fees | Custom, request a demo | Not stated |
| Best for | Not stated | Ecommerce, Agencies |
| Key features | A/B, multi-page, feature and server-side testing; Proprietary Stats Engine; Real-time personalization and audience targeting; Warehouse-native analytics | Shopify template and theme testing; URL split testing; Bayesian predictive analysis; Conversion tracking and device segmentation |
| Checked on | 2026-10-01 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Optimizely
- Covers web, feature and server-side experimentation in one product
- Warehouse-native analytics
- Part of a wider content and commerce platform
Trade-offs
- No public pricing; plans are packaged individually through a sales conversation
- Built for larger teams rather than small sites
- No free trial listed
Shoplift
- 14-day free trial on all plans
- Core is $74 a month billed annually
- Pro includes strategy sessions and a storefront audit
Trade-offs
- No free plan
- Pro is $699 a month and sold annually only
- Shopify stores only