OneLence vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Umami's cheapest paid plan is $20/mo, against $40/mo for OneLence.
| OneLence | Umami | |
|---|---|---|
| Starting price | from $40/mo | Free plan · from $20/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Starter ($49/mo, $40/mo annual, $480/yr); Pro ($119/mo, $99/mo annual, $1,188/yr); Premium ($169/mo, $139/mo annual, $1,668/yr); Scale (Price not shown on the pricing page) | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise (Custom pricing) |
| Fees and pricing notes | Price not shown on the pricing page | None stated |
| Best for | Small business | Not stated |
| Key features | One review view of traffic, conversions, revenue and source performance; A scale, hold, stop or review call for each marketing source; Timing windows: decide now, watch longer, or too early to judge; Evidence strength ratings and what evidence is still missing | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-10-09 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
OneLence
- 7-day free trial on every plan
- Yearly billing is about 17% cheaper
- Built for small teams without perfect attribution
Trade-offs
- No free plan
- Starter covers only affiliate, creator and referral sources
- AI visibility, SEO opportunities and AI crawler tracking are marked beta, and the Scale add-ons are marked coming soon
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month