OneLence vs Triple Whale
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
| OneLence | Triple Whale | |
|---|---|---|
| Starting price | from $40/mo | Free plan |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($49/mo, $40/mo annual, $480/yr); Pro ($119/mo, $99/mo annual, $1,188/yr); Premium ($169/mo, $139/mo annual, $1,668/yr); Scale (Price not shown on the pricing page) | Free ($0); Foundation (Book a walkthrough); Automate (Book a walkthrough); Enterprise (Contact sales) |
| Fees and pricing notes | Price not shown on the pricing page | Book a walkthrough |
| Best for | Small business | Ecommerce |
| Key features | One review view of traffic, conversions, revenue and source performance; A scale, hold, stop or review call for each marketing source; Timing windows: decide now, watch longer, or too early to judge; Evidence strength ratings and what evidence is still missing | Paid, owned, subscription and organic data in one view; Triple Pixel cross-device, cross-platform tracking; First and last click attribution (Free); Multi-touch attribution, no-code dashboards and SQL editor (Foundation and up) |
| Checked on | 2026-10-09 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
OneLence
- 7-day free trial on every plan
- Yearly billing is about 17% cheaper
- Built for small teams without perfect attribution
Trade-offs
- No free plan
- Starter covers only affiliate, creator and referral sources
- AI visibility, SEO opportunities and AI crawler tracking are marked beta, and the Scale add-ons are marked coming soon
Triple Whale
- A free plan with real-time data and the Triple Pixel
- Moby AI included from the free plan
- Multi-touch attribution from Foundation
- Enterprise adds incrementality and marketing mix modeling
Trade-offs
- Foundation, Automate and Enterprise have no published prices (book a walkthrough)
- Focused on ecommerce brands
- Multi-touch attribution is not on the free plan