Morningscore vs Semrush
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Morningscore's cheapest paid plan is $69/mo, against $117.33/mo for Semrush.
| Morningscore | Semrush | |
|---|---|---|
| Starting price | from $69/mo | Free plan · from $117.33/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Lite ($69/mo); Business ($99/mo); Pro ($159/mo); Premium ($299/mo) | Free ($0); SEO ($139/mo, $117.33/mo annual); Starter (SEO + AI Search) ($199/mo, $165.17/mo annual); Pro+ ($299/mo, $248.17/mo annual); Advanced ($549/mo, $455.67/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Small business, Agencies | Not stated |
| Key features | Daily keyword rank tracking; Keyword research tool; SEO health score from 0 to 100; Backlink checker with unlimited lookups | Keyword research and competitor analysis; Position Tracking; Site Audit; AI visibility tracking and reports |
| Checked on | 2026-10-05 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Morningscore
- 14-day free trial with no credit card
- Yearly plans include 2 months free
- Premium includes 20,000 AI credits a month
Trade-offs
- No free plan
- Lite tracks only 100 keywords across 3 websites
- Annual prices were not shown
Semrush
- Free plan with no card needed
- Combines SEO tools with AI search visibility tracking
- Annual billing saves up to 17%
Trade-offs
- Paid plans start at $139 a month ($117.33 billed yearly)
- The free plan is limited to 1 demo project and 10 reports a day
- API access is on the Advanced plan only
- Extra users cost from $45 a month each