Microsoft Clarity vs Zipy
Both are in Heatmaps and recording. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Microsoft Clarity | Zipy | |
|---|---|---|
| Starting price | Free plan | Free plan · from $25/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0) | Free ($0); Growth ($30/mo, $25/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Session recordings with Highlights; Heatmaps for clicks, scrolls and drop-offs; AI summaries and AI chat; AI visibility: tracking AI citations and AI bot crawling | Session replay with console and network logs; Error and API performance monitoring; Heatmaps (Growth and up); Mobile replays |
| Checked on | 2026-10-02 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Microsoft Clarity
- Free forever, per Microsoft
- Recordings, heatmaps and AI summaries all included
- Mobile app analytics through a lightweight SDK
- GDPR and CCPA ready
Trade-offs
- No paid tier or dedicated support plan is described on the page
- Limits on traffic or data retention were not stated on the homepage
Zipy
- Free plan with 1,000 sessions a month
- Growth covers 7.5k to 500k sessions a month
- Replay and error tracking in the same tool
Trade-offs
- Free data retention is only 15 days
- Heatmaps are on Growth, not Free
- Built more for developers than for marketers