Metricool vs Zoho Social

Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

Zoho Social's cheapest paid plan is $10/mo, against $20/mo for Metricool.
Fees: Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us; Zoho Social states none.

	Metricool	Zoho Social
Starting price	Free plan · from $20/mo	Free plan · from $10/mo
Free plan	Yes	Yes
Free trial	Not stated by the vendor	Yes
Plans	Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom ()	Free ($0); Standard ($10/mo annual); Professional ($30/mo annual); Premium ($40/mo annual)
Fees	From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us	Not stated
Best for	Not stated	Not stated
Key features	Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages	Publishing and scheduling across channels including X, Instagram, Facebook, LinkedIn, YouTube, Pinterest and Google Business; Threads, WhatsApp, Telegram, Mastodon and Bluesky support; Linkthread by Zoho Social, a link in bio tool; Separate plans for agencies
Checked on	2026-10-03	2026-10-04

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Trade-offs

Trade-offs