Metricool vs Vista Social
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Metricool's cheapest paid plan is $20/mo, against $80/mo for Vista Social.
- Metricool has a free plan; Vista Social does not.
- Fees: Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us; Vista Social For 2 users, For 3 users, For 4 users.
| Metricool | Vista Social | |
|---|---|---|
| Starting price | Free plan · from $20/mo | from $80/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom () | Professional ($80/mo, $950/yr); Advanced ($160/mo, $1910/yr); Scale ($360/mo, $4310/yr) |
| Fees | From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us | For 2 users; For 3 users; For 4 users |
| Best for | Not stated | Not stated |
| Key features | Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages | Planning and publishing tools; Engagement tools and reports; Listening and review tools; Vista Page link in bio tool |
| Checked on | 2026-10-03 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Metricool
- Free plan for 1 brand with an AI assistant
- Price is set by the number of brands
- Annual billing saves up to 24%
Trade-offs
- The free plan allows 20 scheduled posts a month and 30 days of analytics
- LinkedIn and X connections need paid plans
- White label needs the Custom plan
Vista Social
- 14-day free trial with no credit card
- Yearly billing saves 20%
- Listening, reviews and DM automation in one tool
Trade-offs
- Professional covers 15 social profiles and 2 users
- Employee advocacy, listening and X are optional add-ons
- Scale is $360 a month for 70 profiles