Metricool vs Planoly

Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

Planoly's cheapest paid plan is $14/mo, against $20/mo for Metricool.
Fees: Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us; Planoly states none.

	Metricool	Planoly
Starting price	Free plan · from $20/mo	Free plan · from $14/mo
Free plan	Yes	Yes
Free trial	Not stated by the vendor	Yes
Plans	Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom ()	Free ($0); Starter ($14/mo); Growth ($24/mo); Pro ($47/mo)
Fees	From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us	Not stated
Best for	Not stated	Creators, Small business, Ecommerce, Agencies
Key features	Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages	Visual feed planning and unlimited uploads; Scheduling and automation across accounts; Free link in bio page; Sell digital products and merch
Checked on	2026-10-03	2026-10-05

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Trade-offs

Trade-offs