Metricool vs Penguin ePulse
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Metricool | Penguin ePulse | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Not verified yet |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom (Contact us) | Demo only (No public pricing; book a demo) |
| Fees and pricing notes | From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing | No public pricing; book a demo |
| Best for | Not stated | Agencies |
| Key features | Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages | Content planning with drafts, media and a calendar; Social inbox for conversations on connected accounts, including reputation management; Analytics and reporting by account and period; Market listening with source-linked findings: you set the question, sources and dates first |
| Checked on | 2026-10-03 | 2026-10-11 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Metricool
- Free plan for 1 brand with an AI assistant
- Price is set by the number of brands
- Annual billing saves up to 24%
Trade-offs
- The free plan allows 20 scheduled posts a month and 30 days of analytics
- LinkedIn and X connections need paid plans
- White label needs the Custom plan
Penguin ePulse
- Interactive example workspace with illustrative data
- 24 industry workflows and guides on the public site
- Planning, conversations, analytics and research in one workspace
Trade-offs
- No plans or prices are published, only a demo request
- The page does not list which social networks are supported
- No free trial is mentioned