Mailchimp vs Mailtrap
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Mailtrap's cheapest paid plan is $12/mo, against $13/mo for Mailchimp.
| Mailchimp | Mailtrap | |
|---|---|---|
| Starting price | Free plan · from $13/mo | Free plan · from $12/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Essentials ($13/mo); Standard ($20/mo); Premium ($350/mo) | Free ($0); Essential ($12/mo annual); Pro ($47/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Small business | Not stated |
| Key features | Email campaigns and scheduling; Popup forms; Marketing automation flows (Standard and up); Generative AI features (Standard and up) | Email marketing with a drag-and-drop editor and templates; Automations and webhooks (Pro); Dedicated IP (Pro); Email API and SMTP sending |
| Checked on | 2026-10-01 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Mailchimp
- 14-day free trial of Standard
- A free plan for under 250 contacts
- 300+ integrations
- Nonprofit discount of 15%
Trade-offs
- Prices rise with contacts, and there are overage charges
- Premium starts at $350/mo
- Automation is limited to 4 steps on Essentials
Mailtrap
- Free email marketing plan with 500 contacts
- Marketing and transactional sending on one platform
- Essential starts at $12 a month billed annually
Trade-offs
- Free allows only 1,500 emails a month
- Automations are on Pro ($47 a month and up)
- The email API and sandbox are priced separately from marketing