MailBluster vs Mailchimp
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- MailBluster's cheapest paid plan is $5/mo, against $13/mo for Mailchimp.
- Fees: MailBluster Plus $0.60 per 1,000 emails (your own SMTP); Mailchimp states none.
| MailBluster | Mailchimp | |
|---|---|---|
| Starting price | Free plan · from $5/mo | Free plan · from $13/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Plans | Starter ($0); Pro ($5/mo annual); Executive ($10/mo annual); Managed SMTP ($15.30/mo annual) | Free ($0); Essentials ($13/mo); Standard ($20/mo); Premium ($350/mo) |
| Fees | Plus $0.60 per 1,000 emails (your own SMTP) | Not stated |
| Best for | Not stated | Small business |
| Key features | Unlimited leads and custom fields; Automation workflows (Pro and up); Pro templates; API keys and developer API (Pro and up) | Email campaigns and scheduling; Popup forms; Marketing automation flows (Standard and up); Generative AI features (Standard and up) |
| Checked on | 2026-10-05 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
MailBluster
- Free plan with unlimited leads
- Pro is $5 a month billed yearly
- 14-day trial on Managed SMTP
Trade-offs
- Free allows only 3,000 emails in total and shows branding
- Pro and Executive need your own SMTP provider
- Sending costs $0.60 per 1,000 emails on top
Mailchimp
- 14-day free trial of Standard
- A free plan for under 250 contacts
- 300+ integrations
- Nonprofit discount of 15%
Trade-offs
- Prices rise with contacts, and there are overage charges
- Premium starts at $350/mo
- Automation is limited to 4 steps on Essentials