linkutm vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- linkutm's cheapest paid plan is $7/mo, against $29/mo for UTMStandard.
- Fees: linkutm Custom pricing; contact sales; UTMStandard states none.
| linkutm | UTMStandard | |
|---|---|---|
| Starting price | Free plan · from $7/mo | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Personal ($9/mo, $7/mo annual, $84/yr); Growth ($29/mo, $23/mo annual, $276/yr); Agency ($79/mo, $63/mo annual, $756/yr); Enterprise () | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | Custom pricing; contact sales | Not stated |
| Best for | Creators, Agencies | Not stated |
| Key features | UTM builder and Chrome extension; UTM rules and custom UTM parameters; Short links with custom domains; QR codes | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-10-03 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
linkutm
- Free plan with API access
- No credit card required
- Yearly billing saves 20%
- Imports links from Bit.ly, Rebrandly and Short.io
Trade-offs
- The free plan allows 25 links a month and 1,000 clicks, with no custom domain
- Zapier integration is listed as coming soon
- Link scheduling starts at the Agency plan
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown