Linkly vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Linkly's cheapest paid plan is $15/mo, against $29/mo for UTMStandard.
- Fees: Linkly Annual only; UTMStandard states none.
| Linkly | UTMStandard | |
|---|---|---|
| Starting price | Free plan · from $15/mo | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Starter ($15/mo annual); Pro ($32/mo annual); Business ($107/mo annual); Unlimited ($833/mo annual) | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | Annual only | Not stated |
| Best for | Not stated | Not stated |
| Key features | Short links and custom back-halves; UTM builder and customizable link preview; Custom QR codes; Device, browser and OS analytics | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-10-03 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Linkly
- Free plan with full API access
- Yearly billing saves about 20%
- Add-on packs extend a single limit without a tier upgrade
Trade-offs
- Free is 100 links and 500 clicks a month with 1 custom domain
- Starter is sold annually only and has no custom domain
- Unlimited is $833 a month billed annually
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown