Later vs Tailwind
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Tailwind's cheapest paid plan is $11.99/mo, against $18.75/mo for Later.
| Later | Tailwind | |
|---|---|---|
| Starting price | from $18.75/mo | Free plan · from $11.99/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($18.75/mo annual); Growth ($37.50/mo annual); Scale ($82.50/mo annual) | Free ($0); Pin Scheduling & Creation ($29.99/mo, $17.99/mo annual); Pinterest SEO ($14.99/mo, $11.99/mo annual); Pinterest Engagement ($14.99/mo, $11.99/mo annual); Bundle ($41.97/mo, $29.98/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Creators | Not stated |
| Key features | Calendar scheduling across 8 networks; Best times to post; Collaboration and approvals; Social inbox (Growth and up) | Pin creation and writing; Automated weekly Pin creation and smart scheduling; SEO-optimized Pin filenames; Pinterest keyword research and tracking (Pinterest SEO) |
| Checked on | 2026-10-01 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Later
- 14-day free trial
- Yearly billing is 25% off, three months free
- A social set covers every supported network for one brand
Trade-offs
- Growth allows only 2 social sets and 2 users
- Extra social sets cost $11.25 a month each
- AI content tools are limited by monthly credits
Tailwind
- Free plan with limited credits
- Buy only the product you need
- Bundle saves $180 a year
Trade-offs
- Pinterest only
- Usage is limited by monthly credits
- Three separate products to price