Later vs Sniffington
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Sniffington's cheapest paid plan is $15.83/mo, against $18.75/mo for Later.
| Later | Sniffington | |
|---|---|---|
| Starting price | from $18.75/mo | Free plan · from $15.83/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($18.75/mo annual); Growth ($37.50/mo annual); Scale ($82.50/mo annual) | Free ($0); Founder ($19/mo, $15.83/mo annual, $190/yr); Portfolio ($59/mo, $49.17/mo annual, $590/yr); Agency ($199/mo, $165.83/mo annual, $1,990/yr) |
| Fees and pricing notes | None stated | None stated |
| Best for | Creators | Agencies |
| Key features | Calendar scheduling across 8 networks; Best times to post; Collaboration and approvals; Social inbox (Growth and up) | Ten platforms on every plan, with Facebook added on paid plans; AI relevance filter that rules out namesake posts and gives a reason for each; Scheduled scans, daily or every six hours depending on plan; Urgency scoring with email and Slack alerts |
| Checked on | 2026-10-01 | 2026-10-08 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Later
- 14-day free trial
- Yearly billing is 25% off, three months free
- A social set covers every supported network for one brand
Trade-offs
- Growth allows only 2 social sets and 2 users
- Extra social sets cost $11.25 a month each
- AI content tools are limited by monthly credits
Sniffington
- Free plan for one brand
- Every plan includes every feature; plans differ by brands, keywords and check frequency
- Yearly billing gives 2 months free
Trade-offs
- Free is limited to 1 brand, 5 keywords and 30 days of history
- Searches are metered, and Facebook searches are capped on paid plans
- It monitors mentions; it does not publish or manage social accounts