Later vs Penguin ePulse
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Later | Penguin ePulse | |
|---|---|---|
| Starting price | from $18.75/mo | Not verified yet |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($18.75/mo annual); Growth ($37.50/mo annual); Scale ($82.50/mo annual) | Demo only (No public pricing; book a demo) |
| Fees and pricing notes | None stated | No public pricing; book a demo |
| Best for | Creators | Agencies |
| Key features | Calendar scheduling across 8 networks; Best times to post; Collaboration and approvals; Social inbox (Growth and up) | Content planning with drafts, media and a calendar; Social inbox for conversations on connected accounts, including reputation management; Analytics and reporting by account and period; Market listening with source-linked findings: you set the question, sources and dates first |
| Checked on | 2026-10-01 | 2026-10-11 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Later
- 14-day free trial
- Yearly billing is 25% off, three months free
- A social set covers every supported network for one brand
Trade-offs
- Growth allows only 2 social sets and 2 users
- Extra social sets cost $11.25 a month each
- AI content tools are limited by monthly credits
Penguin ePulse
- Interactive example workspace with illustrative data
- 24 industry workflows and guides on the public site
- Planning, conversations, analytics and research in one workspace
Trade-offs
- No plans or prices are published, only a demo request
- The page does not list which social networks are supported
- No free trial is mentioned