Klaviyo vs Omnisend
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Omnisend's cheapest paid plan is $16/mo, against $20/mo for Klaviyo.
- Fees: Klaviyo states none; Omnisend Quote.
| Klaviyo | Omnisend | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan · from $16/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Email ($20/mo); Marketing ($90/mo) | Free ($0); Standard ($16/mo); Pro ($59/mo); Custom () |
| Fees | Not stated | Quote |
| Best for | Ecommerce | Ecommerce |
| Key features | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments | Email and SMS campaigns; Automation, segmentation and signup forms; Web push notifications; Facebook Custom Audiences and Google Customer Match |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan
Omnisend
- Free plan includes all features
- Free migration in up to 5 days
- 24/7 support
- SMS from $0.007 per message
Trade-offs
- The free plan allows 500 emails a month to 250 contacts
- Pro adds unlimited emails but costs more per contact
- Prices rise with list size